20 Lines A Day

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LETTUCE EAT SALAD

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Salad Tossed

For over thirty years, I’ve illustrated food. I wanted to name my post “turning over a new leaf,” because I’ve embraced music as my passion now. But I chose a different title because I am still illustrating food. I also enjoy sharing the many illustrations that I have created over the course of my career.

Not a salad, but colorful and fun to share. This illustration was commissioned for a cafeteria company.

Not a salad, but colorful and fun to share. This illustration was commissioned for a cafeteria company.

For me, illustrating salad was a joy. The textures and colors intrigued me and reference was readily available. The challenges for me were the non-organic elements, such as bowls, plates, and bottles. Two of the earliest jobs of my career were for California’s Iceberg Lettuce Commission. I created two posters and later on a brochure.Salad Poster

The instructions for those illustrations were clearly outlined by the art. It was always helpful for me to receive such precise instructions to follow. Below, I share examples of marker sketches that were very important before I proceeded to final paintings. I hated to make changes to final art and the marker sketch gave me useful feedback, as well as reassuring the clients as to how my illustration would appear.

This is an example of another usage for my illustration purchased through a stock agency.

This is an example of another usage for my illustration purchased through a stock agency.

This is an example of my salad poster painting in progress. It was actually a teaching example from the time when I was an instructor.

This painting in progress shows my watercolor technique. I did this as an example when I was an art instructor.

This is a marker sketch.

This is a marker sketch.

Salad Bar

This is the printed poster.

This is the printed poster.

On a project for Borden, I photographed my own hand – I thought it would be easy to create the fingernail, even though I didn’t have a long one. The art director made a comment, “Hand looks too heavy, can you make it more slender?” OUCH!Salad Borden comp Borden Comp w. Comments Salad Dressing Bordens

I especially enjoyed working for Ready Pac, Co. My first illustration was for their Spinach Salad Kit. I was only required to illustrate the package elements, not the salad.I completed the marker comp and received delayed feedback that the dressing needed to be lighter and more translucent. The client wanted the spices to be visibly floating in the dressing. I had already begun painting, so I stopped what I was working on and began again. I had to take new reference photos to help me. Solving the texture for the croutons was fun for me. I used colored pencils to achieve the “roughness.”
Ready pac Labels

I always gave my clients choices with sketches. It's much easier with a computer now!

I always gave my clients choices with sketches. It’s much easier with a computer now!

I ended up making the dressing more transluscent.

I ended up making the dressing more transluscent.

This is a marker sketch.

This is a marker sketch.

An example of my photo reference.

An example of my photo reference.

Ready Pac Spinach

Subsequent jobs for Ready Pac incorporated my own unique digital process. I worked with my computer to create something that I could lightly print out onto watercolor paper. I painted over the print with watercolors.

Caesar Lite Asian Salad kit art Asian

Parisian salad kit art

ParisianSalad Trays Ready Pak

I share now more illustrations for salad packaging that I created over the span of my career.

Salad Sensations Henri's dressing

An example of my job layout.

An example of my job layout.

A close up.

A close up.

Salad Horiz Best Foods dressing 

I have a lot more information about my illustration career on my blog “Illustrating My Life,” which can be found at this link:

http://foodartist.wordpress.com/

 

© 2013 by Judy Unger, http://www.myjourneysinsight.com and 20 Lines A Day. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Judy Unger with appropriate and specific direction to the original content. 

Author: Judy

I'm an illustrator by profession. At this juncture in my life, I am pursuing my dream of writing and composing music. Every day of my life is precious!

2 thoughts on “LETTUCE EAT SALAD

  1. As always, Judy, I am loving this. You are so gifted, and it is interesting to see the different art mediums with which you use in illustration. I really need to take time to explore in music and art again now that I am retired. You inspire me.

    • I love being an inspiration. The best part was that after thirty years, we ate salad together this past week! It was wonderful to see you and reconnect, Sharon. :)

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