For over thirty years, I’ve illustrated food. I wanted to name my post “turning over a new leaf,” because I’ve embraced music as my passion now. But I chose a different title because I am still illustrating food. I also enjoy sharing the many illustrations that I have created over the course of my career.
For me, illustrating salad was a joy. The textures and colors intrigued me and reference was readily available. The challenges for me were the non-organic elements, such as bowls, plates, and bottles. Two of the earliest jobs of my career were for California’s Iceberg Lettuce Commission. I created two posters and later on a brochure.
The instructions for those illustrations were clearly outlined by the art. It was always helpful for me to receive such precise instructions to follow. Below, I share examples of marker sketches that were very important before I proceeded to final paintings. I hated to make changes to final art and the marker sketch gave me useful feedback, as well as reassuring the clients as to how my illustration would appear.
On a project for Borden, I photographed my own hand – I thought it would be easy to create the fingernail, even though I didn’t have a long one. The art director made a comment, “Hand looks too heavy, can you make it more slender?” OUCH!
I especially enjoyed working for Ready Pac, Co. My first illustration was for their Spinach Salad Kit. I was only required to illustrate the package elements, not the salad.I completed the marker comp and received delayed feedback that the dressing needed to be lighter and more translucent. The client wanted the spices to be visibly floating in the dressing. I had already begun painting, so I stopped what I was working on and began again. I had to take new reference photos to help me. Solving the texture for the croutons was fun for me. I used colored pencils to achieve the “roughness.”
Subsequent jobs for Ready Pac incorporated my own unique digital process. I worked with my computer to create something that I could lightly print out onto watercolor paper. I painted over the print with watercolors.
I share now more illustrations for salad packaging that I created over the span of my career.
I have a lot more information about my illustration career on my blog “Illustrating My Life,” which can be found at this link:
© 2013 by Judy Unger, http://www.myjourneysinsight.com and 20 Lines A Day. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Judy Unger with appropriate and specific direction to the original content.