20 Lines A Day

A Community of Writers and Photographers

Burgers Messy - Two


BURGERS AND HOT DOGS

Cheeseburger Tall

For over thirty years, I’ve illustrated food. I’ve enjoyed sharing jobs from my career. For this post my images are of hot dogs and burgers.

The first hamburger above was done for my portfolio at the very beginning of my career. I painted it with watercolors. I used a photo on a puzzle box as my reference and the bun was very yellow. Later on, it was always best for me to use my own photos.

I knew that even the messiest food could be fixed when it was illustrated.

I might have done a good job illustrating this, but preparing perfect burgers was too hard! This is my photo reference an AM/PM poster job.

Thank God I wasn’t a food photographer; preparing perfect burgers was hard! This is my photo reference for an AM/PM poster job.

I usually took my photos outdoors because I preferred the lighting.

I usually took my photos outdoors because I preferred the lighting.

Painting sesame seeds were challenging because I masked out every single one of them using rubber cement.

Burgers Messy - Two

Eventually, I painted those seeds using acrylic and it was much easier. Because opaque mediums have an inherent bluish tone, it was best to still use the masking fluid and then the acrylic would clean up any mistakes.

AMPM Burgers AMPM Hotdog

 

Jobs to make burgers and hot dogs more attractive were done for AM/PM Arco Mini-markets and Orange Julius. Reading all the comments from the art director on my marker layout had me working hard. An artist’s conception was a euphemism for fooling the customers. My job was to make the product look a lot better than it really did!

This is a preliminary marker sketch.

This is a preliminary marker sketch.

A lot of comments on that tissue overlay. Clicking on the image makes them easier to read.

A lot of comments on that tissue overlay. Clicking on the image makes them easier to read.

The process of illustrating a poster for Orange Julius starts with the job layout, my photo reference shot, marker sketch and final art.

OJ Hot Dog layout OJ Hot Dog ref

Marker sketch - in some ways I like it better than the watercolor version.

Marker sketch – in some ways I like it better than the watercolor version.

The bun on the final art was lighter and less colorful. (Probably more edible in appearance that way)

The bun on the final art was lighter and less colorful. (Probably more edible in appearance that way) Notice the biggest difference – a bigger hot dog than bun. Not true!!!

I have included many marker comps for this post because in some cases I have no other copies; the client kept the final art. For the Del Monte relish labels, my marker renderings are fairly close to how the final art looked. The marker rendering of a grill was done for one of my agents to help me obtain more marker jobs. Later on in my career, I used markers for many final illustrations when time was tight.

Del Monte Relish Delmonte Hotdog Comp Del Monte Burger Comp BBQ Grill

On my Sandwich Post I shared a fabric that was called “Deli print.” Well, I also have a burger fabric. Someone else designed it and included Sloppy Joes, which I never even painted; but they did use the same buns and sesame seeds!

Burger Fabric

I actually illustrated a burger for a financial company. The price sign stuck in the burger was not helpful when I wanted to use the image for my stock agencies. I was able to digitally remove it. The prices for that burger went up over time. Unfortunately, that hasn’t happened for illustrators. If I receive prices for my art like I did twenty years ago, I’m very happy!

Griffin Burger

This was my preliminary marker sketch.

This was my preliminary marker sketch.

I'm throwing this image in from a menu. More sesame seeds for me to paint. Notice that great price - it fits in about how burger prices have risen!

I’m throwing this image in from a menu. Notice that great price – it fits in with the illustration above it showing how burger prices have risen!

Glad i could take off the price tag.

Glad I could take off the price tag.

I have a lot more information about my illustration career on my blog “Illustrating My Life,” which can be found at this link: http://foodartist.wordpress.com/

© 2014 by Judy Unger, http://www.myjourneysinsight.com and 20 Lines A Day. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Judy Unger with appropriate and specific direction to the original content.


3 Comments

CANDYLAND – PART 1

Brach Candy Medley

I have already shared my illustration of Brach candies on 20 Lines. This painting was one I did for my own purposes – I call it a “portfolio piece.” Illustrating candy was enjoyable for me. I appreciated how colorful, reflective and tempting those items were that I was painting. I share below my illustration process with a painting I abandoned, photo reference and some close-ups.

Candy Medley in progress Candy Medley close up 2 Candy Medley close up 1 Candy closeup 2 

My own photo that I chose to work from.

My own photo that I chose to work from.

Creating portfolio paintings to showcase my ability led to paying jobs. My Brach candy portfolio painting brought me many other illustration assignments involving candy. For Part 1 of this post, I share some of those other candy jobs.

This is my photo reference pinned to a board.

This is my photo reference pinned to a board.

This is a marker sketch.

This is a marker sketch.

Taking my photo reference was also a creative process. When I illustrated a chocolate drop called “Dittos” I set up the candy on a board and pinned each one in a different perspective. Above is my photo reference for that assignment and the marker layout I created from it. I don’t have a scan of the final art or printed label for this job.

Looks like they picked "B."

Looks like they picked “B.” (Less drippy, though)

Creme de Menthe

Looks like "B" is the winner again!

Looks like “B” is the winner again! (This time it was drippy)

Creme de Menthe

Not as delicious, for sure!

I’m glad I could improve upon my photo!

I became adept at illustrating mint leaves and could do them from memory. Mint and chocolate were definitely an interesting contrast of dark and light. I am sharing many different mint-related illustrations and I’m even including a few line sketches.

That leaf needed a lot of improvement!

That leaf needed a lot of improvement!

Mint - Dubouchett Peppermint

A printed version of the mint.

A printed version of the mint.

Below are some miscellaneous jobs. Colorful candies like my cinnamon and butterscotch illustrations were far more exciting to illustrate than those brown root beer barrels. But I was proud of how realistic they were.

Butterscotch Hot Cinnamon Fruit Dinosaurs Root Beer Candies

And my broken chocolate egg for Dove was extremely difficult because of the embossed lettering on top. I only have the marker sketch below from that particular job.

Comp DoveOne day, I actually did receive an illustration assignment for Brach Candies. Thankfully by then, I had learned how to create rub-down letters through a photographic process to use on the wrappers. It was a relief that I didn’t have to paint those tiny letters with a brush!

 

This black and white photo-copy was the used to create a negative. Then rub-down letters could be made from it. With computers now it's far easier than it used to be!

This black and white photo-copy was the used to create a negative. Then rub-down letters could be made from it. With computers now it’s far easier than it used to be!

 

This is a color photo-copy of the final art showing the lettering on it.

This is a color photo-copy of the final art showing the lettering on it.

 

This is a color copy of a preliminary marker sketch.

This is a color copy of a preliminary marker sketch.

I have a blog where I describe my technique and have a lot more information. It is at:

http://foodartist.wordpress.com

  -

© Judy Unger, http://www.myjourneysinsight.com and 20 Lines A Day. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Judy Unger with appropriate and specific direction to the original content.


4 Comments

I AM A SANDWICH

This is my favorite painting of a sandwich, which I created in order to add to my portfolio. Below my illustration is the actual photo of a sandwich that I assembled. How in the world would anyone bite into it?Sandwich Sandwich photo ref

For over thirty years, I’ve illustrated food. I’ve enjoyed sharing jobs from my career. Because I’ve illustrated so many fruits, it was easy to sort them by name. For this post, I am sharing sandwiches and even fit a s’more illustration for Honey Maid into this category.

On an advertisement for Pro Write software, I was instructed to place a package in the foreground. Later on, I painted a mouse pad to replace that part of my illustration. It made it handy so that I could market the painting in my stock library.

Pro Write softwareEach element of my painting required a lot of research and good reference. Even the pink message needed to look as if had writing on it in perspective. I enjoyed the luminescence of the soda, and hated painting the watch dial. I was proud of the rye bread and the realism of it with the seeds.

Sandwich, Soda, & Mouse Pad revisedSandwich, Soda, & Mouse Pad revisedWhen I was given the assignment to create a s’more – it was lucrative based on the fact that I only had 4 days to complete it. I have scanned the art director’s layout as well as the printed version. I was surprise how a box was inserted behind the plate on the left side, which certainly was not correct perspective by any means. But the background also had a weird look.

This was the art director's layout.

This was the art director’s layout.

As a result of this job, I learned how to microwave a perfect s’more. My own children screamed watching marshmallows blow up in the microwave after 10 seconds.Honeymaid S'more Final art

The printed version with a strange perspective.

The printed version with a strange perspective.

I share another illustration for Honey Maid, which also had an intensely difficult deadline. I searched far and wide to find a specific style of lunch box that the client wanted. It was interesting to illustrate another illustration on the box. I used a toothbrush to splatter watercolor paint in order to achieve the graham cracker texture.Honeymaid fihal art

The printed advertisement.

The printed advertisement.

This roast beef sandwich was one of my first paintings that I did when I first started my career. I certainly improved painting water droplets after many years of practice.Roast Beef SandwichBelow is a marker comp for a job that was never finalized. That often happened with many jobs, especially when a product was still being formulated.Sandwich-Salad MedleyThis illustration was very complex. It was an assignment to create a cover for a bread machine recipe book. For some reason, I never received a copy of the printed book, which I probably pursued relentlessly.Bread & Carbs close up breads even closer breadsEarly in my career, I created many illustrations that were used on a menu. I never received copies so one day I ate at the restaurant and swiped a few menus. Although I felt guilty, it was vindication because the art director tricked me. I gave up rights to my original art when I cashed the check because he wrote something on the back with those words. Unfortunately, I didn’t pay close enough attention because I was in such a hurry to deposit the check.

This job was done a long time ago and I feel old seeing those prices.

This job was done a long time ago and I feel old seeing those prices.

Spires Menu 2

I included this, even though I plan to have another post of just my burger paintings!

I included this, even though I plan to have another post of just my burger paintings!

Later in my career, a fabric company bought existing art to design a deli fabric. It was eventually used on aprons, pot holders and towels. I did not make much money and even paid for a bunch of samples because I thought they would make terrific gifts. I even use them!Deli Fabric My deli assortment

I have a lot more information about my illustration career on my blog “Illustrating My Life,” which can be found at this link: http://foodartist.wordpress.com/

© 2014 by Judy Unger, http://www.myjourneysinsight.com and 20 Lines A Day. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Judy Unger with appropriate and specific direction to the original content.


2 Comments

LETTUCE EAT SALAD

Salad Tossed

For over thirty years, I’ve illustrated food. I wanted to name my post “turning over a new leaf,” because I’ve embraced music as my passion now. But I chose a different title because I am still illustrating food. I also enjoy sharing the many illustrations that I have created over the course of my career.

Not a salad, but colorful and fun to share. This illustration was commissioned for a cafeteria company.

Not a salad, but colorful and fun to share. This illustration was commissioned for a cafeteria company.

For me, illustrating salad was a joy. The textures and colors intrigued me and reference was readily available. The challenges for me were the non-organic elements, such as bowls, plates, and bottles. Two of the earliest jobs of my career were for California’s Iceberg Lettuce Commission. I created two posters and later on a brochure.Salad Poster

The instructions for those illustrations were clearly outlined by the art. It was always helpful for me to receive such precise instructions to follow. Below, I share examples of marker sketches that were very important before I proceeded to final paintings. I hated to make changes to final art and the marker sketch gave me useful feedback, as well as reassuring the clients as to how my illustration would appear.

This is an example of another usage for my illustration purchased through a stock agency.

This is an example of another usage for my illustration purchased through a stock agency.

This is an example of my salad poster painting in progress. It was actually a teaching example from the time when I was an instructor.

This painting in progress shows my watercolor technique. I did this as an example when I was an art instructor.

This is a marker sketch.

This is a marker sketch.

Salad Bar

This is the printed poster.

This is the printed poster.

On a project for Borden, I photographed my own hand – I thought it would be easy to create the fingernail, even though I didn’t have a long one. The art director made a comment, “Hand looks too heavy, can you make it more slender?” OUCH!Salad Borden comp Borden Comp w. Comments Salad Dressing Bordens

I especially enjoyed working for Ready Pac, Co. My first illustration was for their Spinach Salad Kit. I was only required to illustrate the package elements, not the salad.I completed the marker comp and received delayed feedback that the dressing needed to be lighter and more translucent. The client wanted the spices to be visibly floating in the dressing. I had already begun painting, so I stopped what I was working on and began again. I had to take new reference photos to help me. Solving the texture for the croutons was fun for me. I used colored pencils to achieve the “roughness.”
Ready pac Labels

I always gave my clients choices with sketches. It's much easier with a computer now!

I always gave my clients choices with sketches. It’s much easier with a computer now!

I ended up making the dressing more transluscent.

I ended up making the dressing more transluscent.

This is a marker sketch.

This is a marker sketch.

An example of my photo reference.

An example of my photo reference.

Ready Pac Spinach

Subsequent jobs for Ready Pac incorporated my own unique digital process. I worked with my computer to create something that I could lightly print out onto watercolor paper. I painted over the print with watercolors.

Caesar Lite Asian Salad kit art Asian

Parisian salad kit art

ParisianSalad Trays Ready Pak

I share now more illustrations for salad packaging that I created over the span of my career.

Salad Sensations Henri's dressing

An example of my job layout.

An example of my job layout.

A close up.

A close up.

Salad Horiz Best Foods dressing 

I have a lot more information about my illustration career on my blog “Illustrating My Life,” which can be found at this link:

http://foodartist.wordpress.com/

 

© 2013 by Judy Unger, http://www.myjourneysinsight.com and 20 Lines A Day. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Judy Unger with appropriate and specific direction to the original content. 


4 Comments

APRICOTS

Apricots-Horizontal Group
I have been illustrating food since 1980. I especially enjoyed painting fruit, which I have been sharing on Twenty Lines. 
For this post, I am sharing my illustrations of apricots. These illustrations were used on packaging labels for yogurt, juice, jam and baby food.

Apricot Frame

Apricot Group & Half in CenterApricots with Branch Apricots Vertical Apricots Two Whole Apricots and Mango Apricot Half & Pit Apricot Group & Half on RIght Apricot & WedgeAll of these paintings were done before Photoshop existed. I have a blog where I describe my technique and have a lot more information. It is at: 

http://foodartist.wordpress.com

© 2013 by Judy Unger, http://www.myjourneysinsight.com and 20 Lines A Day. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Judy Unger with appropriate and specific direction to the original content.


1 Comment

PLUMS AND POMEGRANATES

Plum pairI have illustrated so many fruits, that it’s fun to select groups of them to share. I have been a food illustrator for over 30 years. For this post, I’ve chosen plums and pomegranates. These illustrations were used on labels for yogurt, baby food, juice, jam and vitamins.

Plums are similar to grapes with their powdery surface. I used a light gray colored pencil over my watercolor painting; the bluish cast was useful to portray that effect.Plums TwoPlums & Blossom

This painting was early in my career. Later on, I became much better at painting prunes. Compare this with my later illustration below.

This painting was early in my career. Later on, I became much better at painting prunes. Compare this with my later illustration below.

Plums Framing Prunes

Seeing these prunes close up, shows how abstract they become. There are many colors to be found within them. I especially loved the deep burgundy.

Seeing these prunes close up, shows how abstract they become. There are many colors to be found within them. I especially loved the deep burgundy.

The pomegranates illustrated here were created later in my career. For the last few illustrations, I painted over a digital rendering that I generated on my computer and was definitely more photorealistic. The computer was extremely useful composing my painting and allowed for clients to give great input before I painted anything.Pomegranate-whole & half Pomegranate Solo Pomegranate & Wedge

An example of my photo-reference shows how much improvement was needed!

An example of my photo-reference shows how much improvement was needed!

TruNature CompPomegranate w. Cran & Blueberries
Pomegranate, Cranberries, & Blueberries
Pom, cran, & blue close up

I have a blog where I describe my technique and have a lot more information. It is at: 

http://foodartist.wordpress.com

© 2013 by Judy Unger, http://www.myjourneysinsight.com and 20 Lines A Day. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Judy Unger with appropriate and specific direction to the original content.


JUST GRAPE

Purple grapes

I have been illustrating food since 1980. I especially enjoy painting fruit, which I continue to share on Twenty Lines. Each variety of fruit I rendered posed its own particular challenges. Below are many of my paintings of grapes, as well as close-ups. My grape illustrations were used on labels for yogurt, wine, juice, jam and vitamins.Purple grapes close up 2 Purple grapes close up Red grapes Grapes Purple-Horizontal Group

Orchard Sunrise Grapes Green & Raisins

When rendering grapes, I always looked for ways to capture the powdery surface on them. Using a colored pencil over a watercolor painting (once it was dry, of course) was very useful for this effect. Colored pencil was opaque with a bluish cast, which is why it worked so well.grapes close up 2Grapes-Burgundy Bunch Grapes Vertical Grapes Red Horizontal Grapes Purple Branches Grapes in Frame Grapes Green Upper Branch Grapes Green Lower Branch Grapes Green Horizontal Grapes Green Group Grapes Burgundy Grapes & Leaves Grapes - Purple Canopy Grape Frame-Red & Green

All of these paintings were done before Photoshop existed. I have a blog where I describe my technique and have a lot more information. It is at: 

http://foodartist.wordpress.com

© 2013 by Judy Unger, http://www.myjourneysinsight.com and 20 Lines A Day. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Judy Unger with appropriate and specific direction to the original content.

Follow

Get every new post delivered to your Inbox.

Join 3,496 other followers

%d bloggers like this: