20 Lines A Day

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Snickers Closeup 2


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CHOCOLATE GOODIES

Snickers Closeup 2For this post I am sharing many different jobs related to chocolate. Although the color of chocolate was fairly unexciting, I discovered there were infinite varieties of brown. In fact, I mixed almost every color on my palette together in order to find them.

I began my career by making paintings that resembled photos. Now I work digitally by using photos and making them look like paintings!

These squares represent my digital work and are fairly recent.

These squares represent my digital work and are fairly recent. This is only a layout, which was gleaned from my photo reference. The painting that followed was more “illustrated.”

This is a marker sketch

This is a marker sketch.

I always like to share my process with lines sketches.

I always like to share my process with lines sketches. The texture for those curls varied considerably between jobs.

Choc. Curls  2When illustrating chocolate curls and squares, there was never an end to art direction for tone and color.

Probably one of my first paintings that propelled me toward being a food illustrator was my Nestle Crunch Bar. It was painted in my last year of college and I learned how hard it was to hand-letter writing on the wrapper. But I loved the broken chocolate texture.

My painting

My painting.

This was the photo that I followed for my reference.

This was the photo that I followed as my reference.

This is a close up of the broken chocolate.

This is a close up of the broken chocolate.

I made a promotional postcard using this image. A decade later, I decided to paint a more exciting candy bar. This time I chose a Snicker’s Bar. Thankfully, I discovered a process to work with lettering that was more precise, although it still required painstaking detail and planning.Snicker's Bar

My photo reference.

My photo reference.

Snicker's Sketch

I also had postcards made with this image and it was great for getting jobs. Art directors told me it made them hungry.

This label shows how a lot of detail is lost in the printing process. I was disappointed with how my painting looked.

This label shows how a lot of detail is lost in the printing process. I was disappointed with how my painting looked.

I was told to remove this tiny drip.

I was told to remove this tiny drip.

This is a marker sketch and not the final painting.

This is a marker sketch and not the final painting.

In 1992, I won an award from the Society Of Illustrators of Los Angeles for my Snicker’s bar illustration.

My Snicker’s bar was such an excellent promotion piece that it led to a job illustrating a label for a Balance Bar. I wasn’t allowed to do drips for this painting and I sure missed them. At the end of this post, I’ll share more close-ups of the caramel and chocolate I loved painting.Little Debbies Little Debbie's CremesPeanut Clusters line

This was my layout.

This was my layout.

There is definitely an "art" to taking a bite out of something I'm illustrating.

There is definitely an “art” to taking a bite out of something I’m illustrating.

Early in my career, I painted four labels for Little Debbie’s Snack Cakes. Once again, painting chocolate was fun and I had to resist snacking on my photo reference. Taking bites out of items was a whole other technique I developed!

The texture for chocolate definitely varied depending upon the product I was illustrating. Combining it with caramel or crispy rice, or shaving it for a curl was certainly different. And splashing, melted chocolate was probably the most difficult thing of all to illustrate.Caravellas line Peanut Bars

So for this post, as I share many different jobs that related to chocolate I also share one that was not successful. It was for a chocolate-raspberry product. The line sketch for my art direction looks fairly straightforward. The actual product was dark inside and not very appealing. My final artwork was my best effort, but ultimately was rejected by the client and I was only partially paid.Choc-rasp layout

This product was pretty challenging. I illustrated the raspberries separately.

This product was pretty challenging. I illustrated the raspberries separately.

I was told to put raspberries seeds in there.

I was told to put raspberries seeds in there and lighten the filling in contrast with the darker chocolate.

A fairly recent job of mine was for Kirkland/Costco. The illustration was for chocolate calcium chews. I share below my photo reference for the chews. I never liked illustrating splashes and was relieved that this one worked.Layout w. Kirkland Calcium Chews lines

On this one, I had a lot of photo reference to choose from.

On this one, I had a lot of photo reference to choose from.

Some of these paintings were rendered with markers and colored pencils and others were created with watercolor dyes. I have a blog where I describe my technique and have a lot more information. It is at: 

http://foodartist.wordpress.com

This is a super close-up of the texture on my Snicker's painting.

This is a super close-up of the texture on my Snicker’s painting.

Snickers Closeup 1

© 2014 by Judy Unger, http://www.myjourneysinsight.com and 20 Lines A Day. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Judy Unger with appropriate and specific direction to the original content.


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I AM A SANDWICH

This is my favorite painting of a sandwich, which I created in order to add to my portfolio. Below my illustration is the actual photo of a sandwich that I assembled. How in the world would anyone bite into it?Sandwich Sandwich photo ref

For over thirty years, I’ve illustrated food. I’ve enjoyed sharing jobs from my career. Because I’ve illustrated so many fruits, it was easy to sort them by name. For this post, I am sharing sandwiches and even fit a s’more illustration for Honey Maid into this category.

On an advertisement for Pro Write software, I was instructed to place a package in the foreground. Later on, I painted a mouse pad to replace that part of my illustration. It made it handy so that I could market the painting in my stock library.

Pro Write softwareEach element of my painting required a lot of research and good reference. Even the pink message needed to look as if had writing on it in perspective. I enjoyed the luminescence of the soda, and hated painting the watch dial. I was proud of the rye bread and the realism of it with the seeds.

Sandwich, Soda, & Mouse Pad revisedSandwich, Soda, & Mouse Pad revisedWhen I was given the assignment to create a s’more – it was lucrative based on the fact that I only had 4 days to complete it. I have scanned the art director’s layout as well as the printed version. I was surprise how a box was inserted behind the plate on the left side, which certainly was not correct perspective by any means. But the background also had a weird look.

This was the art director's layout.

This was the art director’s layout.

As a result of this job, I learned how to microwave a perfect s’more. My own children screamed watching marshmallows blow up in the microwave after 10 seconds.Honeymaid S'more Final art

The printed version with a strange perspective.

The printed version with a strange perspective.

I share another illustration for Honey Maid, which also had an intensely difficult deadline. I searched far and wide to find a specific style of lunch box that the client wanted. It was interesting to illustrate another illustration on the box. I used a toothbrush to splatter watercolor paint in order to achieve the graham cracker texture.Honeymaid fihal art

The printed advertisement.

The printed advertisement.

This roast beef sandwich was one of my first paintings that I did when I first started my career. I certainly improved painting water droplets after many years of practice.Roast Beef SandwichBelow is a marker comp for a job that was never finalized. That often happened with many jobs, especially when a product was still being formulated.Sandwich-Salad MedleyThis illustration was very complex. It was an assignment to create a cover for a bread machine recipe book. For some reason, I never received a copy of the printed book, which I probably pursued relentlessly.Bread & Carbs close up breads even closer breadsEarly in my career, I created many illustrations that were used on a menu. I never received copies so one day I ate at the restaurant and swiped a few menus. Although I felt guilty, it was vindication because the art director tricked me. I gave up rights to my original art when I cashed the check because he wrote something on the back with those words. Unfortunately, I didn’t pay close enough attention because I was in such a hurry to deposit the check.

This job was done a long time ago and I feel old seeing those prices.

This job was done a long time ago and I feel old seeing those prices.

Spires Menu 2

I included this, even though I plan to have another post of just my burger paintings!

I included this, even though I plan to have another post of just my burger paintings!

Later in my career, a fabric company bought existing art to design a deli fabric. It was eventually used on aprons, pot holders and towels. I did not make much money and even paid for a bunch of samples because I thought they would make terrific gifts. I even use them!Deli Fabric My deli assortment

I have a lot more information about my illustration career on my blog “Illustrating My Life,” which can be found at this link: http://foodartist.wordpress.com/

© 2014 by Judy Unger, http://www.myjourneysinsight.com and 20 Lines A Day. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Judy Unger with appropriate and specific direction to the original content.


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LETTUCE EAT SALAD

Salad Tossed

For over thirty years, I’ve illustrated food. I wanted to name my post “turning over a new leaf,” because I’ve embraced music as my passion now. But I chose a different title because I am still illustrating food. I also enjoy sharing the many illustrations that I have created over the course of my career.

Not a salad, but colorful and fun to share. This illustration was commissioned for a cafeteria company.

Not a salad, but colorful and fun to share. This illustration was commissioned for a cafeteria company.

For me, illustrating salad was a joy. The textures and colors intrigued me and reference was readily available. The challenges for me were the non-organic elements, such as bowls, plates, and bottles. Two of the earliest jobs of my career were for California’s Iceberg Lettuce Commission. I created two posters and later on a brochure.Salad Poster

The instructions for those illustrations were clearly outlined by the art. It was always helpful for me to receive such precise instructions to follow. Below, I share examples of marker sketches that were very important before I proceeded to final paintings. I hated to make changes to final art and the marker sketch gave me useful feedback, as well as reassuring the clients as to how my illustration would appear.

This is an example of another usage for my illustration purchased through a stock agency.

This is an example of another usage for my illustration purchased through a stock agency.

This is an example of my salad poster painting in progress. It was actually a teaching example from the time when I was an instructor.

This painting in progress shows my watercolor technique. I did this as an example when I was an art instructor.

This is a marker sketch.

This is a marker sketch.

Salad Bar

This is the printed poster.

This is the printed poster.

On a project for Borden, I photographed my own hand – I thought it would be easy to create the fingernail, even though I didn’t have a long one. The art director made a comment, “Hand looks too heavy, can you make it more slender?” OUCH!Salad Borden comp Borden Comp w. Comments Salad Dressing Bordens

I especially enjoyed working for Ready Pac, Co. My first illustration was for their Spinach Salad Kit. I was only required to illustrate the package elements, not the salad.I completed the marker comp and received delayed feedback that the dressing needed to be lighter and more translucent. The client wanted the spices to be visibly floating in the dressing. I had already begun painting, so I stopped what I was working on and began again. I had to take new reference photos to help me. Solving the texture for the croutons was fun for me. I used colored pencils to achieve the “roughness.”
Ready pac Labels

I always gave my clients choices with sketches. It's much easier with a computer now!

I always gave my clients choices with sketches. It’s much easier with a computer now!

I ended up making the dressing more transluscent.

I ended up making the dressing more transluscent.

This is a marker sketch.

This is a marker sketch.

An example of my photo reference.

An example of my photo reference.

Ready Pac Spinach

Subsequent jobs for Ready Pac incorporated my own unique digital process. I worked with my computer to create something that I could lightly print out onto watercolor paper. I painted over the print with watercolors.

Caesar Lite Asian Salad kit art Asian

Parisian salad kit art

ParisianSalad Trays Ready Pak

I share now more illustrations for salad packaging that I created over the span of my career.

Salad Sensations Henri's dressing

An example of my job layout.

An example of my job layout.

A close up.

A close up.

Salad Horiz Best Foods dressing 

I have a lot more information about my illustration career on my blog “Illustrating My Life,” which can be found at this link:

http://foodartist.wordpress.com/

 

© 2013 by Judy Unger, http://www.myjourneysinsight.com and 20 Lines A Day. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Judy Unger with appropriate and specific direction to the original content. 


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SUPERSOIL ILLUSTRATIONS – PART 1

Supersoil Ad

For this post, I am sharing illustrations I painted for a soil company called Supersoil. Several years ago, Supersoil Inc. merged into Miracle Grow and the packaging with my illustrations were no longer available. There were unique challenges for every painting and I searched through my neighborhood with my camera to find beautiful gardens I could photograph. When I completed this project, I enjoyed seeing my paintings printed on the large bags of soil sold in many home improvement stores.

Flower Pot in Orange

For this first post, I share about four projects I painted. I have included close-ups, sketches, marker comps and even the original layout provided for me.

The first painting was for a potting soil mix and I illustrated a pot filled with flowers.

Line Drawing Potting Soil Flower Pot close up 2 Flower Pot close up 1 Flower Pot CLose up 3

This second illustration was for a product called “Wonderbloom.”

This is my layout provided by the art director.

This is my layout provided by the art director.

This is a preliminary marker sketch.

This is a preliminary marker sketch.

Garden with Flats & ShovelGarden with Flats closeup 2Garden with Flats close up 1

This illustration was for a product called “Palm and Cactus Mix.” I followed the art direction, which had a strange request for a “door going nowhere.” The strange perspective makes me uncomfortable, but my favorite part of my painting is the small lizard in the shadows (I had lizards as pets when I was younger!)

3n‰ 3n‰

The lizard is there!

The lizard is there!

The last assignment for this post was for a product used on sod lawns called “Turf Fit.” This painting includes a dog, and it is one of the few animals I’ve illustrated.

Turf Fit Turf-Fit Tearsheet Turf Fit close up

My photo referene of sod was not very pretty to paint!

My photo reference of sod shows that it was not very pretty to paint!

My technique utilizes watercolors, dyes and colored pencils; these were created before Photoshop existed. I have a blog where I describe my technique and have a lot more information. It is at: 

http://foodartist.wordpress.com

© 2013 by Judy Unger, http://www.myjourneysinsight.com and 20 Lines A Day. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Judy Unger with appropriate and specific direction to the original content.


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BEES AND BUTTERFLIES

PeacockAs an illustrator I painted many butterflies and my attachment to them is deep. Butterflies represent transformation, which is something that occurred in my life. I also view them as a beautiful metaphor for grief and death. I have mentioned butterflies in song lyrics for this reason. Below are more illustrations of butterflies and a few close-ups.Swallowtail Butterfly-MorphoRed-Tipped Lime Lacewing

Close up Lime
Close up Butterfly-MorphoI also want to share an illustration of a honeybee.

Honey Bee
Honeybee closeup

My blog where I describe my technique with a lot more information is at: 

http://foodartist.wordpress.com

© 2013 by Judy Unger, http://www.myjourneysinsight.com and 20 Lines A Day. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Judy Unger with appropriate and specific direction to the original content.


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MONARCH BUTTERFLY ILLUSTRATIONS

Monarch 1I have a strong attachment to butterflies and years ago I created a series of butterfly paintings that were used on notecards. I am sharing only the Monarch butterfly illustrations here and I’ve included my layout and close-ups.

Art director's notes and layout.

Art director’s notes and layout.

This is a male monarch because of the black spot on the lower wings.

This is a male monarch because of the black spot on the lower wings.

My photo reference.

My photo reference. I “rented” this specimen.

Close up of my painting.

Close up of my painting.

Butterfly Notecards front Butterfly Notecards backMy blog where I describe my technique with a lot more information is at: http://foodartist.wordpress.comButterfly notecards

© 2013 by Judy Unger, http://www.myjourneysinsight.com and 20 Lines A Day. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Judy Unger with appropriate and specific direction to the original content.

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