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Snickers Closeup 2


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CHOCOLATE GOODIES

Snickers Closeup 2For this post I am sharing many different jobs related to chocolate. Although the color of chocolate was fairly unexciting, I discovered there were infinite varieties of brown. In fact, I mixed almost every color on my palette together in order to find them.

I began my career by making paintings that resembled photos. Now I work digitally by using photos and making them look like paintings!

These squares represent my digital work and are fairly recent.

These squares represent my digital work and are fairly recent. This is only a layout, which was gleaned from my photo reference. The painting that followed was more “illustrated.”

This is a marker sketch

This is a marker sketch.

I always like to share my process with lines sketches.

I always like to share my process with lines sketches. The texture for those curls varied considerably between jobs.

Choc. Curls  2When illustrating chocolate curls and squares, there was never an end to art direction for tone and color.

Probably one of my first paintings that propelled me toward being a food illustrator was my Nestle Crunch Bar. It was painted in my last year of college and I learned how hard it was to hand-letter writing on the wrapper. But I loved the broken chocolate texture.

My painting

My painting.

This was the photo that I followed for my reference.

This was the photo that I followed as my reference.

This is a close up of the broken chocolate.

This is a close up of the broken chocolate.

I made a promotional postcard using this image. A decade later, I decided to paint a more exciting candy bar. This time I chose a Snicker’s Bar. Thankfully, I discovered a process to work with lettering that was more precise, although it still required painstaking detail and planning.Snicker's Bar

My photo reference.

My photo reference.

Snicker's Sketch

I also had postcards made with this image and it was great for getting jobs. Art directors told me it made them hungry.

This label shows how a lot of detail is lost in the printing process. I was disappointed with how my painting looked.

This label shows how a lot of detail is lost in the printing process. I was disappointed with how my painting looked.

I was told to remove this tiny drip.

I was told to remove this tiny drip.

This is a marker sketch and not the final painting.

This is a marker sketch and not the final painting.

In 1992, I won an award from the Society Of Illustrators of Los Angeles for my Snicker’s bar illustration.

My Snicker’s bar was such an excellent promotion piece that it led to a job illustrating a label for a Balance Bar. I wasn’t allowed to do drips for this painting and I sure missed them. At the end of this post, I’ll share more close-ups of the caramel and chocolate I loved painting.Little Debbies Little Debbie's CremesPeanut Clusters line

This was my layout.

This was my layout.

There is definitely an "art" to taking a bite out of something I'm illustrating.

There is definitely an “art” to taking a bite out of something I’m illustrating.

Early in my career, I painted four labels for Little Debbie’s Snack Cakes. Once again, painting chocolate was fun and I had to resist snacking on my photo reference. Taking bites out of items was a whole other technique I developed!

The texture for chocolate definitely varied depending upon the product I was illustrating. Combining it with caramel or crispy rice, or shaving it for a curl was certainly different. And splashing, melted chocolate was probably the most difficult thing of all to illustrate.Caravellas line Peanut Bars

So for this post, as I share many different jobs that related to chocolate I also share one that was not successful. It was for a chocolate-raspberry product. The line sketch for my art direction looks fairly straightforward. The actual product was dark inside and not very appealing. My final artwork was my best effort, but ultimately was rejected by the client and I was only partially paid.Choc-rasp layout

This product was pretty challenging. I illustrated the raspberries separately.

This product was pretty challenging. I illustrated the raspberries separately.

I was told to put raspberries seeds in there.

I was told to put raspberries seeds in there and lighten the filling in contrast with the darker chocolate.

A fairly recent job of mine was for Kirkland/Costco. The illustration was for chocolate calcium chews. I share below my photo reference for the chews. I never liked illustrating splashes and was relieved that this one worked.Layout w. Kirkland Calcium Chews lines

On this one, I had a lot of photo reference to choose from.

On this one, I had a lot of photo reference to choose from.

Some of these paintings were rendered with markers and colored pencils and others were created with watercolor dyes. I have a blog where I describe my technique and have a lot more information. It is at: 

http://foodartist.wordpress.com

This is a super close-up of the texture on my Snicker's painting.

This is a super close-up of the texture on my Snicker’s painting.

Snickers Closeup 1

© 2014 by Judy Unger, http://www.myjourneysinsight.com and 20 Lines A Day. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Judy Unger with appropriate and specific direction to the original content.


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CANDYLAND – PART 1

Brach Candy Medley

I have already shared my illustration of Brach candies on 20 Lines. This painting was one I did for my own purposes – I call it a “portfolio piece.” Illustrating candy was enjoyable for me. I appreciated how colorful, reflective and tempting those items were that I was painting. I share below my illustration process with a painting I abandoned, photo reference and some close-ups.

Candy Medley in progress Candy Medley close up 2 Candy Medley close up 1 Candy closeup 2 

My own photo that I chose to work from.

My own photo that I chose to work from.

Creating portfolio paintings to showcase my ability led to paying jobs. My Brach candy portfolio painting brought me many other illustration assignments involving candy. For Part 1 of this post, I share some of those other candy jobs.

This is my photo reference pinned to a board.

This is my photo reference pinned to a board.

This is a marker sketch.

This is a marker sketch.

Taking my photo reference was also a creative process. When I illustrated a chocolate drop called “Dittos” I set up the candy on a board and pinned each one in a different perspective. Above is my photo reference for that assignment and the marker layout I created from it. I don’t have a scan of the final art or printed label for this job.

Looks like they picked "B."

Looks like they picked “B.” (Less drippy, though)

Creme de Menthe

Looks like "B" is the winner again!

Looks like “B” is the winner again! (This time it was drippy)

Creme de Menthe

Not as delicious, for sure!

I’m glad I could improve upon my photo!

I became adept at illustrating mint leaves and could do them from memory. Mint and chocolate were definitely an interesting contrast of dark and light. I am sharing many different mint-related illustrations and I’m even including a few line sketches.

That leaf needed a lot of improvement!

That leaf needed a lot of improvement!

Mint - Dubouchett Peppermint

A printed version of the mint.

A printed version of the mint.

Below are some miscellaneous jobs. Colorful candies like my cinnamon and butterscotch illustrations were far more exciting to illustrate than those brown root beer barrels. But I was proud of how realistic they were.

Butterscotch Hot Cinnamon Fruit Dinosaurs Root Beer Candies

And my broken chocolate egg for Dove was extremely difficult because of the embossed lettering on top. I only have the marker sketch below from that particular job.

Comp DoveOne day, I actually did receive an illustration assignment for Brach Candies. Thankfully by then, I had learned how to create rub-down letters through a photographic process to use on the wrappers. It was a relief that I didn’t have to paint those tiny letters with a brush!

 

This black and white photo-copy was the used to create a negative. Then rub-down letters could be made from it. With computers now it's far easier than it used to be!

This black and white photo-copy was the used to create a negative. Then rub-down letters could be made from it. With computers now it’s far easier than it used to be!

 

This is a color photo-copy of the final art showing the lettering on it.

This is a color photo-copy of the final art showing the lettering on it.

 

This is a color copy of a preliminary marker sketch.

This is a color copy of a preliminary marker sketch.

I have a blog where I describe my technique and have a lot more information. It is at:

http://foodartist.wordpress.com

  -

© Judy Unger, http://www.myjourneysinsight.com and 20 Lines A Day. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Judy Unger with appropriate and specific direction to the original content.


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VEGETABLES-PART 2

Vegetable Group

For over thirty years, I’ve illustrated food. This is my second post of illustrations with veggies.

Most of these paintings were created before the digital age. But one of the best tools that taught me how to utilize the computer, were scans of my existing images. I was able to digitally select and separate images in order to create samples of my work. (The Italian subject was not strictly veggies, but I included it for fun.

Salsa top Salsa bottom Italian

The only painting that is a result of working digitally is the nacho cheese and jalapenos. I created my painting first on the computer. I painted with watercolors over a light print of that illustration.

Nacho Cheese & Chips

This illustration of tomatoes below is actually a digital reconfiguration of tomatoes from several different paintings. When I “reconfigure” a painting, I try to be sure that the color, lighting and shadows are consistent.

Tomato Group

Another one of my "reconfigured" paintings.

Another one of my “reconfigured” paintings.

Some of my illustrations (Salsa Verde, corn and avocados) were actually created as marker layouts.

Corn Avocados Salsa Verde-Ingredients

Since my career spanned over thirty years, I clearly see a lot of development with my style. Some clients demanded extreme realism, whereas other clients preferred a specific style.Vegetable Juice Group Salsa ingredients Salsa Horiz. 2 Salsa Horiz. 1 Beet Medley

Below are examples of some of my vegetable illustrations on printed labels:

Vegetable-Cooking Group Ragu Soybeans Hanging Soy Label Tostitos-horiz Spice Islands Chef Boyardi Carrots Orange Carrot

I have a lot more information about my illustration career on my blog “Illustrating My Life,” which can be found at this link: http://foodartist.wordpress.com

© 2013 by Judy Unger, http://www.myjourneysinsight.com and 20 Lines A Day. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Judy Unger with appropriate and specific direction to the original content.


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VEGETABLES – PART 1

Taco SceneFor over thirty years, I’ve illustrated food.Because I have a lot of illustrations with veggies, I am breaking them into several posts. All of these paintings were created before the digital age.Taco Scene Close up 1Taco Scene Close up 2Some of these illustrations are actually marker layouts, while others are watercolor paintings. I am including some close-ups. Since my career spanned over thirty years, I clearly see a lot of development with my style. Some clients demanded extreme realism, whereas other clients preferred a specific style. SandwichIt is definitely cool to go into the market and purchase pickles with my illustration on the label. Sometimes, I can’t resist telling the checker in the supermarket that I painted that pickle on the label. There’s never a “dill moment” for me.Ragu Labels

This was a marker sketch and not a finished illustration.

Vegetable Medley

Salsa ingredients-aerial view

Produce Medley Produce Medley close up 2 Produce Medley close up 1

I did relish doing this job.

I did relish doing this job.

Chicken Plate & Fork

Whoever thought turkey drumsticks were cute?

Whoever thought turkey drumsticks were cute?

For this lucrative assignment, I illustrated over one hundred labels.

For this lucrative assignment, I illustrated over one hundred labels.

I have a lot more information about my illustration career on my blog “Illustrating My Life,” which can be found at this link: http://foodartist.wordpress.com 

 

© 2013 by Judy Unger, http://www.myjourneysinsight.com and 20 Lines A Day. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Judy Unger with appropriate and specific direction to the original content.


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LETTUCE EAT SALAD

Salad Tossed

For over thirty years, I’ve illustrated food. I wanted to name my post “turning over a new leaf,” because I’ve embraced music as my passion now. But I chose a different title because I am still illustrating food. I also enjoy sharing the many illustrations that I have created over the course of my career.

Not a salad, but colorful and fun to share. This illustration was commissioned for a cafeteria company.

Not a salad, but colorful and fun to share. This illustration was commissioned for a cafeteria company.

For me, illustrating salad was a joy. The textures and colors intrigued me and reference was readily available. The challenges for me were the non-organic elements, such as bowls, plates, and bottles. Two of the earliest jobs of my career were for California’s Iceberg Lettuce Commission. I created two posters and later on a brochure.Salad Poster

The instructions for those illustrations were clearly outlined by the art. It was always helpful for me to receive such precise instructions to follow. Below, I share examples of marker sketches that were very important before I proceeded to final paintings. I hated to make changes to final art and the marker sketch gave me useful feedback, as well as reassuring the clients as to how my illustration would appear.

This is an example of another usage for my illustration purchased through a stock agency.

This is an example of another usage for my illustration purchased through a stock agency.

This is an example of my salad poster painting in progress. It was actually a teaching example from the time when I was an instructor.

This painting in progress shows my watercolor technique. I did this as an example when I was an art instructor.

This is a marker sketch.

This is a marker sketch.

Salad Bar

This is the printed poster.

This is the printed poster.

On a project for Borden, I photographed my own hand – I thought it would be easy to create the fingernail, even though I didn’t have a long one. The art director made a comment, “Hand looks too heavy, can you make it more slender?” OUCH!Salad Borden comp Borden Comp w. Comments Salad Dressing Bordens

I especially enjoyed working for Ready Pac, Co. My first illustration was for their Spinach Salad Kit. I was only required to illustrate the package elements, not the salad.I completed the marker comp and received delayed feedback that the dressing needed to be lighter and more translucent. The client wanted the spices to be visibly floating in the dressing. I had already begun painting, so I stopped what I was working on and began again. I had to take new reference photos to help me. Solving the texture for the croutons was fun for me. I used colored pencils to achieve the “roughness.”
Ready pac Labels

I always gave my clients choices with sketches. It's much easier with a computer now!

I always gave my clients choices with sketches. It’s much easier with a computer now!

I ended up making the dressing more transluscent.

I ended up making the dressing more transluscent.

This is a marker sketch.

This is a marker sketch.

An example of my photo reference.

An example of my photo reference.

Ready Pac Spinach

Subsequent jobs for Ready Pac incorporated my own unique digital process. I worked with my computer to create something that I could lightly print out onto watercolor paper. I painted over the print with watercolors.

Caesar Lite Asian Salad kit art Asian

Parisian salad kit art

ParisianSalad Trays Ready Pak

I share now more illustrations for salad packaging that I created over the span of my career.

Salad Sensations Henri's dressing

An example of my job layout.

An example of my job layout.

A close up.

A close up.

Salad Horiz Best Foods dressing 

I have a lot more information about my illustration career on my blog “Illustrating My Life,” which can be found at this link:

http://foodartist.wordpress.com/

 

© 2013 by Judy Unger, http://www.myjourneysinsight.com and 20 Lines A Day. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Judy Unger with appropriate and specific direction to the original content. 


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SUPERSOIL ILLUSTRATIONS – PART 1

Supersoil Ad

For this post, I am sharing illustrations I painted for a soil company called Supersoil. Several years ago, Supersoil Inc. merged into Miracle Grow and the packaging with my illustrations were no longer available. There were unique challenges for every painting and I searched through my neighborhood with my camera to find beautiful gardens I could photograph. When I completed this project, I enjoyed seeing my paintings printed on the large bags of soil sold in many home improvement stores.

Flower Pot in Orange

For this first post, I share about four projects I painted. I have included close-ups, sketches, marker comps and even the original layout provided for me.

The first painting was for a potting soil mix and I illustrated a pot filled with flowers.

Line Drawing Potting Soil Flower Pot close up 2 Flower Pot close up 1 Flower Pot CLose up 3

This second illustration was for a product called “Wonderbloom.”

This is my layout provided by the art director.

This is my layout provided by the art director.

This is a preliminary marker sketch.

This is a preliminary marker sketch.

Garden with Flats & ShovelGarden with Flats closeup 2Garden with Flats close up 1

This illustration was for a product called “Palm and Cactus Mix.” I followed the art direction, which had a strange request for a “door going nowhere.” The strange perspective makes me uncomfortable, but my favorite part of my painting is the small lizard in the shadows (I had lizards as pets when I was younger!)

3n‰ 3n‰

The lizard is there!

The lizard is there!

The last assignment for this post was for a product used on sod lawns called “Turf Fit.” This painting includes a dog, and it is one of the few animals I’ve illustrated.

Turf Fit Turf-Fit Tearsheet Turf Fit close up

My photo referene of sod was not very pretty to paint!

My photo reference of sod shows that it was not very pretty to paint!

My technique utilizes watercolors, dyes and colored pencils; these were created before Photoshop existed. I have a blog where I describe my technique and have a lot more information. It is at: 

http://foodartist.wordpress.com

© 2013 by Judy Unger, http://www.myjourneysinsight.com and 20 Lines A Day. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Judy Unger with appropriate and specific direction to the original content.


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GOING NUTS

I want to share my paintings of nuts and have thought of a few puns related to them:

Painting nuts got me “out of my shell” and I tried not to “crack up.” All those details made me “nuts.”

Almonds and Leaves

My paintings were commissioned assignments of illustrations that were used on labels. The smaller almonds were for a liqueur label, the peanut butter and mixed nut medleys were for a supermarket brand and the rest were created for a company named Azar Nuts.Walnut Group Peanut Butter Medley Nuts-Walnuts Mixed Nuts with Peanuts Mixed Nuts Panorama Cashew PanoramaMacadamia Nut Group Hazelnuts Horizontal   Black Walnut layers Almonds Peanut Group Pecan Group Pinenuts

I have a blog where I describe my technique and have a lot more information. It is at: 

http://foodartist.wordpress.com

© 2013 by Judy Unger, http://www.myjourneysinsight.com and 20 Lines A Day. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Judy Unger with appropriate and specific direction to the original content. 


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DESSERT MEDLEY

Dessert Medley

I am excited to share another painting on 20 lines, which I’ve named Dessert Medley. Painting delicious food always intrigued me. The many colors that could be found in whipped cream (beyond white) were fun to discover. Dusted sugar and strawberry hives required a toothpick.

I always photograph my reference before painting them. I admit that choosing delicious food has advantages, because there are leftovers once I’ve taken my pictures!

My photo reference - not nearly as beautiful!

My photo reference – not nearly as beautiful!

This painting was created with watercolor dyes, before there was Photoshop. Some close-ups are below.

Dessert Closeup 4 Dessert Closeup 3 Dessert Closeup 2 Dessert Closeup 1

I have a blog where I describe my technique and have a lot more information. It is at: 

http://foodartist.wordpress.com

© 2012 by Judy Unger, http://www.myjourneysinsight.com and 20 Lines A Day. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Judy Unger with appropriate and specific direction to the original content.

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