For over thirty years, I’ve illustrated food. I’ve enjoyed sharing jobs from my career. For this post my images are of hot dogs and burgers.
The first hamburger above was done for my portfolio at the very beginning of my career. I painted it with watercolors. I used a photo on a puzzle box as my reference and the bun was very yellow. Later on, it was always best for me to use my own photos.
I knew that even the messiest food could be fixed when it was illustrated.
Painting sesame seeds were challenging because I masked out every single one of them using rubber cement.
Eventually, I painted those seeds using acrylic and it was much easier. Because opaque mediums have an inherent bluish tone, it was best to still use the masking fluid and then the acrylic would clean up any mistakes.
Jobs to make burgers and hot dogs more attractive were done for AM/PM Arco Mini-markets and Orange Julius. Reading all the comments from the art director on my marker layout had me working hard. An artist’s conception was a euphemism for fooling the customers. My job was to make the product look a lot better than it really did!
The process of illustrating a poster for Orange Julius starts with the job layout, my photo reference shot, marker sketch and final art.
I have included many marker comps for this post because in some cases I have no other copies; the client kept the final art. For the Del Monte relish labels, my marker renderings are fairly close to how the final art looked. The marker rendering of a grill was done for one of my agents to help me obtain more marker jobs. Later on in my career, I used markers for many final illustrations when time was tight.
On my Sandwich Post I shared a fabric that was called “Deli print.” Well, I also have a burger fabric. Someone else designed it and included Sloppy Joes, which I never even painted; but they did use the same buns and sesame seeds!
I actually illustrated a burger for a financial company. The price sign stuck in the burger was not helpful when I wanted to use the image for my stock agencies. I was able to digitally remove it. The prices for that burger went up over time. Unfortunately, that hasn’t happened for illustrators. If I receive prices for my art like I did twenty years ago, I’m very happy!
I have a lot more information about my illustration career on my blog “Illustrating My Life,” which can be found at this link: http://foodartist.wordpress.com/
© 2014 by Judy Unger, http://www.myjourneysinsight.com and 20 Lines A Day. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Judy Unger with appropriate and specific direction to the original content.