20 Lines A Day

A Community of Writers and Photographers

Burgers Messy - Two


BURGERS AND HOT DOGS

Cheeseburger Tall

For over thirty years, I’ve illustrated food. I’ve enjoyed sharing jobs from my career. For this post my images are of hot dogs and burgers.

The first hamburger above was done for my portfolio at the very beginning of my career. I painted it with watercolors. I used a photo on a puzzle box as my reference and the bun was very yellow. Later on, it was always best for me to use my own photos.

I knew that even the messiest food could be fixed when it was illustrated.

I might have done a good job illustrating this, but preparing perfect burgers was too hard! This is my photo reference an AM/PM poster job.

Thank God I wasn’t a food photographer; preparing perfect burgers was hard! This is my photo reference for an AM/PM poster job.

I usually took my photos outdoors because I preferred the lighting.

I usually took my photos outdoors because I preferred the lighting.

Painting sesame seeds were challenging because I masked out every single one of them using rubber cement.

Burgers Messy - Two

Eventually, I painted those seeds using acrylic and it was much easier. Because opaque mediums have an inherent bluish tone, it was best to still use the masking fluid and then the acrylic would clean up any mistakes.

AMPM Burgers AMPM Hotdog

 

Jobs to make burgers and hot dogs more attractive were done for AM/PM Arco Mini-markets and Orange Julius. Reading all the comments from the art director on my marker layout had me working hard. An artist’s conception was a euphemism for fooling the customers. My job was to make the product look a lot better than it really did!

This is a preliminary marker sketch.

This is a preliminary marker sketch.

A lot of comments on that tissue overlay. Clicking on the image makes them easier to read.

A lot of comments on that tissue overlay. Clicking on the image makes them easier to read.

The process of illustrating a poster for Orange Julius starts with the job layout, my photo reference shot, marker sketch and final art.

OJ Hot Dog layout OJ Hot Dog ref

Marker sketch - in some ways I like it better than the watercolor version.

Marker sketch – in some ways I like it better than the watercolor version.

The bun on the final art was lighter and less colorful. (Probably more edible in appearance that way)

The bun on the final art was lighter and less colorful. (Probably more edible in appearance that way) Notice the biggest difference – a bigger hot dog than bun. Not true!!!

I have included many marker comps for this post because in some cases I have no other copies; the client kept the final art. For the Del Monte relish labels, my marker renderings are fairly close to how the final art looked. The marker rendering of a grill was done for one of my agents to help me obtain more marker jobs. Later on in my career, I used markers for many final illustrations when time was tight.

Del Monte Relish Delmonte Hotdog Comp Del Monte Burger Comp BBQ Grill

On my Sandwich Post I shared a fabric that was called “Deli print.” Well, I also have a burger fabric. Someone else designed it and included Sloppy Joes, which I never even painted; but they did use the same buns and sesame seeds!

Burger Fabric

I actually illustrated a burger for a financial company. The price sign stuck in the burger was not helpful when I wanted to use the image for my stock agencies. I was able to digitally remove it. The prices for that burger went up over time. Unfortunately, that hasn’t happened for illustrators. If I receive prices for my art like I did twenty years ago, I’m very happy!

Griffin Burger

This was my preliminary marker sketch.

This was my preliminary marker sketch.

I'm throwing this image in from a menu. More sesame seeds for me to paint. Notice that great price - it fits in about how burger prices have risen!

I’m throwing this image in from a menu. Notice that great price – it fits in with the illustration above it showing how burger prices have risen!

Glad i could take off the price tag.

Glad I could take off the price tag.

I have a lot more information about my illustration career on my blog “Illustrating My Life,” which can be found at this link: http://foodartist.wordpress.com/

© 2014 by Judy Unger, http://www.myjourneysinsight.com and 20 Lines A Day. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Judy Unger with appropriate and specific direction to the original content.


HOLY BAGELS!

 

In 2000, I became quite familiar with bagels when I painted two-dozen of them. My illustrations were used on packaging for Lender’s Bagels.Strawberry swirl

The art director wanted each bagel to have its own character. Many of the bagel flavors had different contours; some were rounder and others were more oval. Cinnamon Raisin Bagel Bagel-Cinnamon SwirlThrough experimentation, I discovered that markers and colored pencil worked best to create realistic illustrations. I added small amounts of acrylic to create details such as sesame, poppy seeds and highlights. I have included some close-ups of my illustrations.Bagel-Everything close up Sesame seeds close upbagel-everything Bagel-Sesame

Bagel-garlicChoc. swirlPlain Watercolor BagelBagel-CranberryBagel-Cinnamon Raisin SwirlEgg BagelBagel-Blueberry SwirlBagel-Blueberry

All of these paintings were done before Photoshop existed. I have a blog where I describe my technique and have a lot more information. It is at: 

http://foodartist.wordpress.com

© 2013 by Judy Unger, http://www.myjourneysinsight.com and 20 Lines A Day. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Judy Unger with appropriate and specific direction to the original content.

 

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